This position is full-time (5 days/week) and on-site at our headquarters in North White Plains, NY. Compensation is DOE.
Are you passionate about creators and influencers? Is your day filled with consuming content, commenting, sharing and communicating with interesting people doing amazing things? Well, how'd you like to do that for MAC Group?
Position Overview:
MAC Group is looking for an energetic, thorough and charismatic Manager of Ambassadors and Influencers. You will play a critical role in MAC Group's growth by optimizing our relationships with some truly creative and talented individuals.
The ideal candidate should bring existing relationships in some or all of the creator, vlogger, photo, video and audio communities. You should also be methodical and honest about how effective your efforts can be, and how well we can work with specific outside creators to achieve our various goals, which will vary by brand.
You should also have strong relationship-building skills, and an effortless ease when communicating with people from all walks of life. You should have a deep understanding of the evolving landscape of creators and influencers as a means to expand awareness for our products and initiatives.
Responsibilities:
- Establish brand and product awareness by partnering with key creators at all levels
- Cultivate a community to drive conversations online and in person about our most important products, and the problems they solve for creatives
- Communicate all feedback to our internal team - positive and negative (so we can grow!)
- Focus on a high (and improving) conversion rate for successful reviews and content creation versus gear sent
- Create and improve our strategies for discovering, maintaining and growing our creator influencers and ambassadors
- Communicate, communicate, communicate. 50% of this position requires being in constant, friendly contact with very interesting people outside MAC Group (and within!)
What you will be doing:
Establishing the overall strategy for the program's success, and individual tactics used to implement it
Sending out gear to influencers and ambassadors
Assiduously following up to track content & review publishing status, roadblocks, etc. + helping navigate those hurdles
Identifying which influencers are eligible to become ambassadors
Enhancing and expanding our relationships with brand ambassadors
Tracking efficacy of the program via specific KPIs
Collaborating with Brand Managers at MAC Group to receive the initiatives and product focus, and reporting clearly on progress
Working closely with MAC Group's Social Media Manager to communicate and announce successful content activations
Qualifications:
- 5 years of experience in an influencer marketing, media relations, and/or strategic partnerships role at an agency or brand
- At least 2 years in a management position (as this program is likely to grow and if done right, you will likely have people reporting to you)
- Relationships first: You believe that everything starts with the quality of your relationships, and you conduct your professional life as such
- Humble: Seriously, you can do it all, and you do, but don’t feel it's necessary to spend time talking about it. “Actions speak louder…” and all
- Comfortable with all social media platforms, with particular emphasis on YouTube and Instagram
- Strong written and oral skills: You know and appreciate the nuances of the English language, and use it well
- Hungry to learn: You have always given yourself the mission to know more without anyone driving you.
- "How can I help?" is your attitude - working as part of a larger team just feels *right*
- Comfortable juggling and prioritizing multiple projects and deadlines in a fast-paced environment
About MAC Group:
We are dedicated to supplying photographers, filmmakers, content creators, students and educators with the world's finest image-making tools, content and inspiration.
We are fully committed to the ever-growing numbers of working professionals and passionate amateurs who are dedicated to mastering the art and craft of photo, video, audio and content creation as well as the resellers and institutions that support them.
Your Right to Work:
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Please contact Alan Shapiro at alans@macgroupus.com for more info or to submit your CV
Applicants must be authorized to work in the U.S.
MAC Group is proud to be an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
