World-class products and education that enhances the lives of passionate content creators at every experience level.

Careers

Ambassador & Influencer Marketing Manager

This position is full-time (5 days/week) and on-site at our headquarters in North White Plains, NY. Compensation is DOE.

Are you passionate about creators and influencers? Is your day filled with consuming content, commenting, sharing and communicating with interesting people doing amazing things? Well, how'd you like to do that for MAC Group?

Position Overview:

MAC Group is looking for an energetic, thorough and charismatic Manager of Ambassadors and Influencers. You will play a critical role in MAC Group's growth by optimizing our relationships with some truly creative and talented individuals.

The ideal candidate should bring existing relationships in some or all of the creator, vlogger, photo, video and audio communities. You should also be methodical and honest about how effective your efforts can be, and how well we can work with specific outside creators to achieve our various goals, which will vary by brand.

You should also have strong relationship-building skills, and an effortless ease when communicating with people from all walks of life. You should have a deep understanding of the evolving landscape of creators and influencers as a means to expand awareness for our products and initiatives.

Responsibilities:

Establish brand and product awareness by partnering with key creators at all levels

Cultivate a community to drive conversations online and in person about our most important products, and the problems they solve for creatives

Communicate all feedback to our internal team - positive and negative (so we can grow!)

Focus on a high (and improving) conversion rate for successful reviews and content creation versus gear sent

Create and improve our strategies for discovering, maintaining and growing our creator influencers and ambassadors

Communicate, communicate, communicate. 50% of this position requires being in constant, friendly contact with very interesting people outside MAC Group (and within!)

What you will be doing:

Establishing the overall strategy for the program's success, and individual tactics used to implement it

Sending out gear to influencers and ambassadors

Assiduously following up to track content & review publishing status, roadblocks, etc. + helping navigate those hurdles

Identifying which influencers are eligible to become ambassadors

Enhancing and expanding our relationships with brand ambassadors

Tracking efficacy of the program via specific KPIs

Collaborating with Brand Managers at MAC Group to receive the initiatives and product focus, and reporting clearly on progress

Working closely with MAC Group's Social Media Manager to communicate and announce successful content activations

Qualifications:

5 years of experience in an influencer marketing, media relations, and/or strategic partnerships role at an agency or brand

At least 2 years in a management position (as this program is likely to grow and if done right, you will likely have people reporting to you)

Relationships first: You believe that everything starts with the quality of your relationships, and you conduct your professional life as such

Humble: Seriously, you can do it all, and you do, but don’t feel it's necessary to spend time talking about it. “Actions speak louder…” and all

Comfortable with all social media platforms, with particular emphasis on YouTube and Instagram

Strong written and oral skills: You know and appreciate the nuances of the English language, and use it well

Hungry to learn: You have always given yourself the mission to know more without anyone driving you.

"How can I help?" is your attitude - working as part of a larger team just feels *right*

Comfortable juggling and prioritizing multiple projects and deadlines in a fast-paced environment

About MAC Group:
We are dedicated to supplying photographers, filmmakers, content creators, students and educators with the world's finest image-making tools, content and inspiration.

We are fully committed to the ever-growing numbers of working professionals and passionate amateurs who are dedicated to mastering the art and craft of photo, video, audio and content creation as well as the resellers and institutions that support them.

Your Right to Work:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Please contact Alan Shapiro at alans@macgroupus.com for more info or to submit your CV

Applicants must be authorized to work in the U.S.

MAC Group is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Community Management Specialist

This position is full-time (5 days/week) and on-site at our headquarters in North White Plains, NY. Compensation is DOE.

MAC Group is looking for a Community Management Specialist to serve as the initial point of contact for inbound requests from our established presence on social media and other online platforms. The Community Management Specialist will be responsible for ensuring active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership.

The goal is to create increased traction and sales though establishing a presence for our brands by integrating the brand message and persona through their interaction with the community

In this role, you will work directly with our Digital Marketing Manager and establish a strategy for communication and engagement with the Chief Marketing Officer, Sr. Marketing Team Leader and Brand Groups.

Requirements:

An intimate knowledge of photography and filmmaking, their technical needs, and their creative requirements. The candidate must be able to curate, identify, and establish clear guidelines for what constitutes a technically and artistically compelling image or piece of motion
Experience developing and implementing tactical plans — including inspired and moderated solutions that involve personal engagement, dedication to the brand message, and a focus on customer service — that build and nurture online communities
Has demonstrated expertise in engaging and activating online community groups and shown the ability to replicate this at the community and individual level.
Experience locating and engaging ambassadors within the separate communities to foster dialogue and partnership
Has demonstrated an ability to create personal, on-brand messaging incentivizes the creation of user-generated content and its subsequent sharing
Experience in establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing and business goals
Understanding what’s possible on the various technology platforms and the ability to educate and integrate the needs of clients, creative team and developers
Excellent communication skills and creative writing skills. If you have an entrepreneurial spirit, get excited about finding smarter ways to do things, and have a burning desire to be part of a winning team where you can truly make a difference, we want to meet you.
A deep attention to detail and communication structure

Key Responsibilities:

Community Strategy 20%

Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns.
Interpret the direction of strategy/planning and creative leads.
Communicate and coordinate with the Product and Marketing teams to ensure that the community strategy supports the overall brand goals and objectives.

Management & Moderation 60%

Listening & Reporting
Publishing
Moderation

Public Relations 10%

Has the ability to maintain and foster public relations with both traditional and new forms of media advertisement for the purposes of procuring paid and unpaid product reviews.
Understands the differences between editorial content and advertising content .
Can continually foster relationships with media partners to create opportunities for editorial and paid advertising opportunities.

Team leadership 10%

Participate constructively in inter-department and cross-service line communications