MAC Group has its own in-house advertising and public relations agency, called MACmar. It operates the same way an independent agency does, except it has the advantage of a long-term in-house partnership: extensive product knowledge, single-client focus, sense of immediacy and the ability to react quickly. Print ads, Web ads, brochures, point-of-sale displays, banners, Web sites, videos and interactive media are produced for each brand individually. We have our own in-house art directors, copywriters, web designers, photographers, marketing managers and production personnel. By having this capability, the content can be custom tailored for the brand’s unique, individual needs.

These programs can not only be designed and implemented on a brand-specific  basis, but the agency can track results and modify or change strategies mid-stream. If the casual observer were to compare one MAC Group brand to the next, it would be like comparing General Electric to Toyota. Two entirely different companies, two entirely different corporate identities yet designed and built from the ground up to achieve the same results: maximize market share and increase profitability.

Most significantly, MAC Group is the best in terms of designing and implementing a sales, marketing and distribution plan. We focus sharply on the hundreds of critical factors for that brand and for that brand alone. We do not treat one company like the next. We don’t have one-size-fits-all attitudes or philosophy about any aspect of the business. And because of that we have an enviable track record.

However, each brand draws strength in being part of the MAC team, both with respect to their 500-plus dealer network and a long-standing relationship with the major national photo magazines in which they advertise. That’s leverage. That’s success.