Many corporate and catalogue companies have expanded their scope of operations to the point where MAC Group representatives call on them directly. These customers are large consumers of lighting equipment and related accessories, of medium format digital cameras and imaging tools, and maintain a complete start-to-finish control of photography through output.

These same customers are now responsible for graphic design, printing and production, and MAC Group's line of digital monitors, color correcting systems, color calibration and equipment matching processes further underscores the need for a dedicated representative.