MAC on Campus

Part of the MAC Group philosophy is "sales through education." We believe through the demonstration of our products and the instruction of their benefits and advanced techniques combined with the endorsements of professional photographers, the student will become better educated while developing an allegiance to our products. As a result, we focus extensively on educational efforts in the college or university setting through our MAC-on-Campus program. This educational support program has led the photo industry for the last 15 years in acknowledging and supporting the advancement of education in the field of photography.

What started off as a simple student discount program has evolved into a partnership with a coordinated effort between MAC Group, corporate sponsors, and local dealers — to help support educational initiatives in schools and with faculty and students. We currently are interfacing with students and educators at over 600 colleges and universities which teach professional photography and video. Between 15% to 20% of our business is done with the educational community.

We have learned, despite digital technology, the basics remain the same. Exposure, composition, lighting, timing, photo storage and retrieval are necessary whether the capture is analog or digital. But the migration to digital imagery has given us the ability to do these things faster, easier and better. It's also increased the photographer's required scope of knowledge and abilities. It's a lot more than just hitting the auto white balance button and hoping for the best.

The photographer in today's digital era has to wear many hats: picture editor, color specialist, lab technician, graphics designer, photo librarian and a host of other titles unimaginable ten years ago.

To that end MAC Group works around the clock and around the world on an ambitious education program to give students and educators the knowledge and tools to get the job done right. Over the past 20 years the company has spent millions of dollars educating photographers, dealers, students and its own people. We have said many times if it weren't for this commitment to education we may not be in business today.

MAC-on-Campus program utilizes equipment such as:

• Benro tripods, monopods and heads
• Cinevate HDSLR rigs and filmmaking accessories
• Creative Light, light shaping tooks
• Ilford inkjet Paper
• Induro tripods, monopods and heads
• Kupo professional grip equipment
• Mamiya cameras and lenses
• PocketWizard wireless systems
• Profoto lighting
• Sekonic meters
• Tenba/Skooba camera bags and carry cases
• Toyo-View digital and film view cameras
• X-Rite color management systems

We also receive a great deal of support from the above-mentioned manufacturers for our educational initiatives. In addition to these brands, the MAC-On-Campus program also enjoys the corporate sponsorship of Adobe, Epson, Fujifilm, LiveBooks, and Marathon Press. 

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